Ad Publishers–A TODO List

Where’s Google’s* blog on how they’re doing everything they can to make ads they serve as fast and small as possible?

Where’s Google’s blog on how many ads they’ve nuked as “deceptive” and trumpeting how policy forbids ads for “adware-wrapped” installers?

Where’s Google’s blog about how many billions of ad-generated dollars they’ve supplied to content sites and open-source products that people care about like Firefox?

Where’s Google’s blog on how much smaller they’ve made ads served using WebP instead of older formats? And Zopflinated PNGs for legacy browsers?


Ad publishers can’t expect a company like EmbarcaderoTech to know how to make fast ads. Publishers need to help.


Where’s the argument that the worst privacy impact of ads comes from trying to recover revenue lost through blocks and fraud?

Without good answers to these questions, ad publishers are going to have a very hard time regaining any control of the narrative. The entire industry is demonized for performance, security, and privacy problems, even though each publisher has different practices.


*Note: Google does plenty of things right from an advertising point-of-view; I only mention them by name because they’re probably the biggest and I expect the best technology from them. They’ve invented much of the interesting technology in this space, including Zopfli and WebP.

Published by ericlaw

Impatient optimist. Dad. Author/speaker. Created Fiddler & SlickRun. PM @ Microsoft 2001-2012, and 2018-2022, working on Office, IE, and Edge. Now a SWE on Microsoft Defender Web Protection. My words are my own, I do not speak for any other entity.

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