For the convenience of the Windows developer community, I periodically compile the Zopfli and Brotli compressors from source, building for Win32 and code-signing the binaries (Interested? Get Zopfli.exe and Brotli.exe). After announcing the latest build on Twitter, I got an interesting question in reply: While I try to use the latest compiler (VS2015 U1), I’veContinue reading “Getting Started with Profile Guided Optimization”
Category Archives: perf
Fiddler and Brotli
Regular readers of my blog know how excited I am about Google’s new open compression engine, Brotli. Support is in Firefox 44 Nightly already and is expected for other browsers. Because Brotli is used inside the WOFF2 font format, many clients already have the compression code and just need to expose it in a newContinue reading “Fiddler and Brotli”
WebP–What Isn’t Google Telling Us?
Beyond their awesome work on Zopfli and Brotli, Google has brought their expertise in compression to bear on video and image formats. One of the most interesting of these efforts is WebP, an image format designed to replace the aging JPEG (lossy) and PNG (lossless) image formats. WebP offers more efficient compression mechanisms than bothContinue reading “WebP–What Isn’t Google Telling Us?”
Ad Publishers–A TODO List
Where’s Google’s* blog on how they’re doing everything they can to make ads they serve as fast and small as possible? Where’s Google’s blog on how many ads they’ve nuked as “deceptive” and trumpeting how policy forbids ads for “adware-wrapped” installers? Where’s Google’s blog about how many billions of ad-generated dollars they’ve supplied to contentContinue reading “Ad Publishers–A TODO List”
Brotli
2022 Update: Brotli is requested by 94% of browsers, offers great performance, and works amazingly well on Web Assembly code. If you’re still using GZIP today, you should update! Regular readers of my blog know how much I love Zopfli, Google’s compression engine that often shrinks output by 5% or better when compared to theContinue reading “Brotli”
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